JUAN PABLO ROQUENI
Founder-operator and marketing transformation leader combining buyer psychology, GTM strategy, venture-building judgment, and unusually hands-on AI execution.
SELECTED WORK
Product thinking, commercial judgment, creative direction and hands-on implementation—in one operator.
ROLE Product, GTM & AI Builder
Refined the business model and independently designed and built the customer experience and operating platform using Claude Code.
Consumer acquisition · advisor and affiliate attribution · reservations · traveler CRM · itinerary publishing · client portals · operational reporting
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ROLE Strategy & Product Narrative
Helped configure agentic workflows, shaped the product positioning and investor story, designed homepage directions, and produced the promotional film.
Agent workflows · positioning · three homepage directions · 16-slide deck · 112-second 1080p promotional film
ROLE Head of Growth & B2B Sales · Co-Founder
Co-founded and scaled a workforce platform for retail and hospitality, leading growth, positioning, GTM, enterprise sales and fundraising.
10,000 active users · 31 countries · 21 hospitality clients · 112-location Coppel deployment · approximately $2M raised
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ROLE Growth Strategy Advisor
Built a conditional LinkedIn and email outbound workflow with segmentation, personalization, deliverability configuration and Spanish conversion copy.
Lead segmentation · branching sequences · LinkedIn and email · deliverability · personalized messaging · pipeline operations
View case study0→1 PRODUCT BUILD
Gigajourney connects traveler acquisition, advisor referrals, reservations, CRM, itinerary operations, client portals and management reporting in one coherent product.
PRODUCT STORYTELLING
Character concept, narrative, voice production and finished 112-second product film.
REVENUE SYSTEMS
A working campaign flow—not a conceptual diagram—with behavioral branching across LinkedIn and email.
PROOF, NOT POSTURING
Founder coverage, television interviews, enterprise work and years of operating experience behind the current AI practice.
VENTURE & CAPITAL FORMATION
End-to-end participation across investor decks, financial models, sourcing, meetings, diligence, negotiations and closing.
Convertible-note financing for venture-backed workforce SaaS.
Cash equity plus strategic media partnerships.
Cash equity supporting agency and technology growth.
I evaluate markets, business models, GTM systems and founders with the context of someone who has built, raised, hired, sold and operated—not only observed.
Download VC/Venture résuméABOUT
My work sits at the intersection of commercial strategy, product thinking, buyer psychology and applied AI. I can architect the revenue strategy, translate it into a product or operating model, and personally prototype the workflows, websites, automations, decks and creative assets needed to execute it.
I am not a software engineer. I am a highly technical business operator who can evaluate, configure, prototype and troubleshoot modern AI systems—and knows when deeper engineering involvement is required.
WHAT I’M EXPLORING
Practical systems that compound growth, reduce waste and unlock new revenue.
Research & writing coming nextTurning market signals and founder insight into category-defining companies.
Investment thesis in developmentSystems designed around judgment, transparency, safety and trust.
Framework in development